土豆网：用户原创与专业视频两手抓
If popular online video Web site Tudou.com makes good on its goal of breaking even by next year, the feat could put China ahead in the race to monetize the expensive business of user-generated video.
如果广受欢迎的视频网站土豆网(Tudou.com)能实现明年盈亏平衡的目标，就可能让中国在这场将成本高昂的用户原创视频转化为收入的竞赛中居于领先地位。
Like YouTube, Chinese video-sharing Web sites have turned many into overnight video producers, but the companies seem to have realized that professionally produced content may be the better way to go.
与YouTube一样，中国的视频分享网站也让许多人一下子成了视频制作者，但这些公司似乎已经意识到，专业制作的内容或许是更好的方式。
Tudou, which says it will invest 100 million yuan ($14.6 million) in producing original Internet videos─like Internet Millionaire, produced in partnership with Nokia, (http://n97.tudou.com/) ─and acquiring other content in the coming year, streams 100 to 120 million videos daily, compared with the billion-plus daily clip-views on Google Inc.'s Youtube.
土豆网声称，明年将投资人民币1亿元（1,460万美元），用于制作原创网络视频，比如与诺基亚(Nokia)合作制作的“互联网百万富翁”，以及购买其他内容。土豆网每天的视频浏览量在1亿-1.2亿左右，而谷歌(Google Inc.)旗下的YouTube每天的视频浏览量在十亿以上。
In its earlier days, Tudou was all about user-generated content (UGC), and was home to video clips of Chinese Internet sensations like the Back Dorm Boys. But these days, Tudou estimates as much as 40% of its content is premium, non-UGC content, like popular television shows from Hong Kong and Taiwan. Tudou may be wise to let this percentage grow, since Chinese regulators have clearly been especially nervous about UGC-heavy Web sites this year (e.g. the shutdown of microblogging Web site Fanfou this year and the continuing blocking of Facebook in China).
土豆网创立之初全是用户原创内容(UGC)，也是“后舍男生”等网络流行人物的视频大本营。但现在，土豆网估计其内容最多有40%为优质的非用户原创内容，比如港台流行电视剧。土豆网让这类内容的比例增加或许是明智的，因为中国监管机构今年显然对用户原创内容占很大比例的网站尤其紧张（比如微博网站“饭否”(Fanfou)今年被关闭，Facebook在中国也一直被屏蔽。）
Asked how much of Tudou's content consists of licensed television shows and films, Anita Huang, Tudou community and marketing vice president, says licensed and acquired programming will grow from a total of 2,300 hours at the beginning of this year to approximately 37,000 hours by the end of 2010. 'Original production is still a tiny fraction in terms of total lengths,' she said.
被问及土豆网的内容有多少是获得授权的电视剧和电影时，土豆网社区和市场营销副总裁黄蕙雯说，今年年初获得授权及购买的节目总计为2,300小时，2010年底将增长到大约37,000小时。她说，以总长度计，原创制作所占比例仍然很小。
She says Tudou is taking 'a hybrid content strategic approach,' layering premium content, original production and user-generated content going forward. 'We still believe in UGC sharing and open community talents a great deal,' she said 'We plan to further our growth in both areas.'
她说，土豆网正采取混合内容战略，推动优质内容、原创制作和用户原创内容的发展。她说，我们还是很信任用户原创内容共享和开放社区方面的人才。我们计划在两个领域都进一步发展。
Loretta Chao
