百度3Q收益大涨 但前景令人失望

　　Baidu Inc.'s third-quarter earnings jumped 42% as the Chinese Internet company continued to gain traction with its new Phoenix Nest online marketing system.
　　百度在线网络技术公司(Baidu.com Inc.)第三财政季度收益增长42%，因为其新的凤巢(Phoenix Nest)在线营销系统越来越具有吸引力。

　　However, the company disappointed with its fourth-quarter revenue projection of $174 million to $180 million, well below the $205 million expected by Wall Street. Baidu cited the temporary effect of the old marketing system's discontinuation.
　　不过，该公司对第四财季的收入预期为1.74亿美元至1.8亿美元，远远低于华尔街预计的2.05亿美元。百度将其归因于受到以往营销系统中止的影响。

　　That outlook sent Baidu's American depositary shares plunging 11% to $385.03 in after-hours trading. The stock, having nearly quadrupled in value since mid-December, hit a 52-week high of $439.90 earler Monday.
　　这一前景令百度的美国存托股票在盘后交易中下挫11%，至385.03美元。该股自去年12月中旬以来已上涨了近三倍，周一早些时候达到439.90美元的52周高点。

　　'With 70% of customers already using Phoenix Nest, we believe this is the right time to complete the switch to the new system,' Chairman and Chief Executive Robin Li said. 'The move to a single upgraded bidding platform will more efficiently utilize company resources and relieve customers from the burden of maintaining two systems.
　　百度董事长兼首席执行长李彦宏说，由于70%的客户已经在使用“凤巢”，我们认为转换到新系统的时机已经成熟。转向单一的升级后的投标平台可以更有效地利用公司资源，减轻客户维护两套系统的负担。

　　Baidu, the dominant player in China's Internet search market, has fended off worries about an advertising downturn with the aggressive rollout of the advertising system. The company has grown rapidly over the past few years but is starting to see inroads from Google Inc. and Alibaba.omc Ltd.'s Taobao.com.
　　在中国互联网搜索市场占主导地位的百度通过积极推出广告系统，顶住了广告业务低迷的担忧。该公司过去几年中增长迅速，但也正开始受到来自谷歌(Google Inc.)和阿里巴巴网络有限公司(Alibaba.com Ltd.)旗下淘宝网(Taobao.com)的冲击。

　　Baidu reported earnings of 492.9 million yuan ($72.2 million), or 14.14 yuan per American depositary share, compared with 347.9 million yuan, or 10 yuan per ADS, a year earlier.
　　该公司宣布当季实现收益人民币4.929亿元（合7,220万美元），其美国存托股票每股收益人民币14.14元（合2.07美元）。上年同期收益为人民币3.479亿元，美国存托股票每股收益人民币10元。

　　Revenue surged 39% to 1.28 billion yuan ($187.3 million). In July, the company expected revenue of $184 million to $189 million, topping Wall Street estimates at the time.
　　当季收入增长39%，至人民币12.8亿元（合1.873亿美元）。该公司7月份时预计的收入为1.84亿-1.89亿美元，高于华尔街当时的预期。

　　Active online-marketing customers increased 11% to about 216,000, as revenue per customer grew 26%.
　　活跃网络营销客户数量增长11%，至21.6万家左右，每家客户带来的收入增长26%。
　　
　　Jay Miller