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Why do people stockpile? 人们为什么要抢购囤货?

在困难时期恐慌性抢购和囤积食物的现象,你可能听过,甚至见过。但到底是什么导致此现象的发生?本文浅谈人在应对危机时,囤积生活必需品的原因。

词汇:panic buying 抢购,恐慌购买

Have you ever watched one of the many TV shows set during the apocalypse - a dystopian future where life as we know it is over and people are only focussed on survival? If it’s not zombies, it’s viruses or natural disasters. One thing that seems to be a quintessential part of these series is survivors searching for food and resources. Is that why people stockpile food when things go bad?

What is stockpiling? Quite simply it’s when people accumulate a substantial number of goods, for example food or water. According to psychologist Judy Rosenberg, stockpiling perishable goods like eggs and milk is a positive sign that people believe a crisis will be over soon. When people stockpile tinned goods, it can be a sign that people fear that the crisis will endure.

But why do we do it? Consumer psychologist Paul Marsden puts it down to three factors that relate to retail therapy. Firstly, ‘autonomy’ – the idea the people feel the need to be in control. Secondly, ‘relatedness’ – panic shopping helps people to feel connected to the community or other shoppers who are doing the same.

Lastly, ‘competence’ - people want to feel like they are ‘smart shoppers’ and doing the right thing. Sander Van der Lindon, an assistant professor of social psychology at Cambridge University, said that a phenomenon known as ‘fear contagion’ can take hold. People’s decision making is hampered when stressed, so they follow the actions of other people. If they are panic buying, you will too.

So, can you stop people from stockpiling? Well, supermarkets can ration the amount of products consumers purchase, and governments can try to reassure people that there is no need to panic. However, it seems that it goes against our basic psychology to try and stop people from panic buying.

So, the next time a virus, natural disaster or zombie apocalypse starts, remember that panic buying is probably a given, thanks to our need for retail therapy to manage our emotional state.

词汇表

apocalypse 大灾难
dystopian 反乌托邦的
survival 生存,存活
quintessential 最典型的
survivor 能在困境中生存的人
accumulate 积攒
substantial 大量的
perishable 易变质的,易腐坏的
crisis 危机
tinned goods 罐头食品
endure 持续
retail therapy 购物疗法
autonomy 自主
relatedness 关联性
competence 能力
phenomenon 现象
fear contagion 恐惧蔓延
hampered 受阻碍的,受限制的
ration 定量,配给量
a given (定将发生的)假定事实

测验与练习

1.  阅读课文并回答问题。

1. What sort of goods do consumers tend to stockpile when they think the crisis will be over quickly?

2. What can cause people’s decision making to be restricted?

3. What is a typical element of TV series set during the apocalypse?

4. What does retail therapy help to control?

5. Why is relatedness mentioned?

2. 选择意思恰当的单词或词组来完成下列句子。

1. You need to be more independent and _______.

autonomy                   autonomous                    autumn                    autonomously

2. He always tries to _______ my style.

hampers                     hampering                       hampered                hamper         

3. This disease seems to be quite _______.

contagious                 contagiously                     contagion                 contain

4. _______ often happens during times of war.

Rationing                   Ration                              Rationed                  Rational  

5. You need to clean! A lot of dust has _______.

accumulated              accumulation                   accumulating            accumulate  

答案

1.  阅读课文并回答问题。  

1. What sort of goods do consumers tend to stockpile when they think the crisis will be over quickly?
Perishable goods like eggs and milk.

2. What can cause people’s decision making to be restricted?
Stress.

3. What is a typical element of TV series set in the apocalypse?
Survivors searching for food and resources.

4. What does retail therapy help to control?
It helps to manage your emotional state.

5. Why is relatedness mentioned?
Because people want to feel like part of the community, doing the same things as other people.

2. 选择意思恰当的单词或词组来完成下列句子。

1. You need to be more independent and autonomous

2. He always tries to hamper my style.

3. This disease seems to be quite contagious!

4. Rationing often happens during times of war.

5. You need to clean! A lot of dust has accumulated!


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